Research on the Radical Innovation of C2M Business Model—A Case Study on Redcollar MTM Men’s Suits in China

Yingfen Zhou, Ming Xu and Rong Di

International Journal of Business and Management, 2016, vol. 11, issue 4, 194

Abstract: For recently years, with the deep integration of informatization and industrialization, traditional manufacturing industries in China have been investigating for the road of transformation and upgrading. A Chinese garment enterprise, named Redcollar Group of China, has successfully transformed and upgraded to high-tech industry with high value added from labor-intensive industry. It is very important to explore the reason, method and business model it has created so as to provide some beneficial advice to China’s traditional manufactures. In this case study, indirect research, field research, comparison research and customers’ experience methods have been used. As a result, it is found that the enterprise has successfully created a C2M business mode of men's custom suits and has succeeded in producing customization suits with large-scale production efficiency. Being the first factory in the world by using industrialization measures to produce thoroughly customized men’s suits, the Redcollar’s C2M model is the revolutionary and disruptive radical innovation which breaks through the traditional suits making, the traditional clothing manufacturing model, the value perception of traditional manufacturing industry and the existing business regulations.

Date: 2016
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