Towards Acceptance M-Learning Approach in Higher Education in Saudi Arabia

Alaa Badwelan, Steve Drew and Adel Bahaddad

International Journal of Business and Management, 2016, vol. 11, issue 8, 12

Abstract: Mobile learning (m-learning) is one of the most critical technological environment of distance learning in higher education institutes. The m-learning provides a widespread access to mobile devices networks and the possibility to learn regardless of time and place, unlike other learning services that depend on the location of the user. The research objectives of this study is investigate and determine the possibility of acceptance in m-Learning and examine the main factors that affect using m-Learning in higher education students in Saudi Arabia. The method tool is quantitative approach using questionnaire method to collect around 400 participants of universities students who are study in e-learning system in various collages in the universities. The survey was distributed electronically via self-selected and social network channels.The study is applied Unified Theory of Acceptance and Use of Technology (UTAUT) framework. The framework focuses to determine the factors that influence the students’ intention to use M-Learning via smart mobile devices. The numbers of distance learning in some Saudi universities are increased gradually in the last five years. Also, the Saudi electronic university in Saudi Arabic has been established 2011.The smart phone devices are one of popular usage in Saudi audience and eMarketer reports, it was reached around 73% of publication of internet user to in Saudi Arabia and third global country for using the smartphone depending on the number of population. It is beneficial to determine the factor that influencing to accept of M-Learning in education field generally and in higher education in particular.

Date: 2016
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