Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism

Gongxing Guo and Quan Lin

International Journal of Business and Management, 2017, vol. 12, issue 2, 145

Abstract: A huge body of research on consumer ethnocentrism has occurred in cross-cultural consumer behavior research area since the seminal work of Shimp and Sharma (1987). There is, however, a research gap on meta-analysis of the level of consumer ethnocentrism. This study seeks to address this gap by employing, as far as we are aware, the first meta-analysis on level of consumer ethnocentrism. we draw several conclusions with meta-analytical data of 153 mean values in 87 articles during the period of 1987 to 2013 (N = 42840)- (1) The average score of consumer ethnocentrism is 3.58 (7 in total); (2) General consumers are more ethnocentric than student consumers; (3) Consumers in developing countries are more ethnocentric than consumers in developed countries.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:12:y:2017:i:2:p:145

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