Covering International Marketing Influences on Firm International Performance: Evidences from GCC

Mansour Lotayif

International Journal of Business and Management, 2017, vol. 12, issue 8, 274

Abstract: The current study aims at figuring out set of causality relationships with firm’s international performance in GCC context. The experiences of 217 senior executives serving in Gulf region have been deployed for that purpose. Throughout SPSS version 21 and via multi-variant e.g. multiple regression and ANOVA, and bi-variant e.g. correlation, the current study’s eight objectives and hypotheses were tested. The research results indicated that there are significant causality relationships between firm’s international performance (FIP) and bi-marketing daily interaction, international marketing and general marketing coordination (IM-GM), international marketing influence, international learning orientation, international innovativeness orientation, and international entrepreneurial orientation, However, no significant causality relationship between study’s demographics (i.e. business type, type of ownership, international experience, and number of employees) and FIP was revealed.

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ijbm/article/download/68920/37829 (application/pdf)
http://www.ccsenet.org/journal/index.php/ijbm/article/view/68920 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:12:y:2017:i:8:p:274

Access Statistics for this article

More articles in International Journal of Business and Management from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().