Firm Level Strategy, Organization Culture and Performance of Food and Beverage Manufacturing Firms in Kenya

Zachary Awino, Dominic Muteshi, Reginah Kitiabi and Ganesh Pokhariyal

International Journal of Business and Management, 2018, vol. 13, issue 8, 224

Abstract: The study tested the impact of organization culture on the on the relationship between firm-level strategy and performance of food and beverage manufacturing firms in Kenya. The opinion of the CEO/MDs from 125 firms in this sector was sought by application of a structured questionnaire; the collected data was analysed using hierarchical regression analysis. The paper stated hypothesis that organizational culture has a significant effect on the relationship between firm-level strategy and performance. The results supported the hypothesis. Therefore, firm development of strong organization culture to support firm-level strategy for higher performance is paramount. These findings will contribute to government policy formulation for sector’s expansion and competitiveness and management drives in building a positive organization culture to support firm-level strategy for improved performance.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:13:y:2018:i:8:p:224

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