Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?

Giulia Netti

International Journal of Business and Management, 2021, vol. 14, issue 2, 141

Abstract: Specifically, this article is a pre-test to understand if a population considered individualistic, such as the Italian population, in the study carried out by Hofstede, in particular cases resulting from a shock, in other words from the advent of a natural disaster, highlight cultural values that were previously unidentifiable. A statistical analysis was conducted, through the administration of a questionnaire, via the web thanks to the use of social media such as facebook and whatsapp. The results of this pre-test that registered a number of 263 replies to the questionnaire, shows that the Italian population in the event of a natural disaster, shows a high cultural value, understood as a strong propensity to social and economic aid, identifying values collectivistic and no longer individualistic. However, this research work has many limitations that can be overcome through a more in-depth and complete analysis.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ijbm/article/download/0/0/38314/38867 (application/pdf)
http://www.ccsenet.org/journal/index.php/ijbm/article/view/0/38314 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:14:y:2021:i:2:p:141

Access Statistics for this article

More articles in International Journal of Business and Management from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().