Exploring the Students’ Behavior Intentions to Adopt E-Learning Technology: A Survey Study Based on COVID-19 Crisis

Arshed Fouad Altameemi and Zaher Abdel Fattah Al-Slehat

International Journal of Business and Management, 2023, vol. 16, issue 6, 31

Abstract: E-learning technology adoption has become, during the COVID-19 pandemic, an essential requirement and a new trend to manage the academic activities in the universities which follow traditional education (Face-to-Face Classroom). Because of the significant effect of coronavirus pandemic on the educational Process, this study's primary purpose is to gain an insight into the factors affecting the students' acceptance and their intentions to adopt an e-learning system in the faculty of business at Tafila university in Jordan. A total number of 257 students with different college disciplinary took part in the study by engaging via a survey distributed as a link by WhatsApp, E-mail, and Thuraya Platform. The study formulated a model based on a UTAUT of (Venkatesh et al., 2003) and suggested a new two moderating factors (study qualification level and scientific disciplinary) after drop two variables from the original model to make the model applicable in the context of a study. The data collection analyzed by smart PLS revealed that the research model constructs have positive explanatory power of the student's behavioral intention to adopt an e-learning system and improved after the moderating effect. Final result Sof this study states that the scientific discipline is a critical moderating factor that moderated the behavioral intentions to adopt e-learning technology from Tafila university students' viewpoint and accepted the new situation of academic activities with behavioral intentions to adopt e-learning.

Date: 2023
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