The Research on the Relationship between Consumption Downturn and COVID-19—Analysis of Survey Data from China

Haozhe Shi and Ziming Jiao

International Journal of Business and Management, 2023, vol. 17, issue 12, 90

Abstract: Under the background of COVID-19’s prevalence, this study analyzes the impact of the severity of COVID-19 on household consumption in some regions of China from an economic perspective, and introduces three variables- household income, household economic stability and consumer confidence to explore its impact mechanism. Using an online questionnaire, the research team collected data (110 women and 100 men) from a sample of 210 heads of household (or family members with a good understanding of household consumption) to analyze this problem. The results show that the higher the severity of COVID-19, the greater the reduction in household consumption. In addition, we also found that household economic stability and consumer confidence play a negative moderation role in the impact of the severity of COVID-19 on household consumption, that is, the higher the household economic stability and consumer confidence, the weaker the impact of the severity of the epidemic on household consumption.

Date: 2023
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