Management of Sports Public Services in Ganzi Prefecture

Weidong Fu and Supitr Samahito

International Journal of Business and Management, 2024, vol. 19, issue 3, 123

Abstract: Purpose – The aim of this study is to analyze the role of Service Quality (SVQ) and Service Demand (SVD) as balancing indicators in the Supply Performance (SPP) generated by Sports Public Supply Subject (SPS). Design/methodology/approach – A survey was conducted on 790 volunteers participating in sports public services in Ganzi Prefecture. We constructed a structural equation model using AMOS and analyzed the direct and indirect relationships. Findings – The research results found that there is a relationship between SPS and SVD, SPS and SVQ, SPS and SPP, SVD and SPP, SVQ and SPP, and SVD and SVQ. The research results revealed that SVD plays a mediating role between SPS and SPP, SVQ plays a mediating role between SPS and SPP, and SVD and SVQ successively mediate the relationship between SPS and SPP. Research limitations/implications – The chain mediated effect provides various theoretical significance for the direct and indirect impact on the supply performance of sports public services. Practical implications – From the perspective of improving the performance of sports public services, it has practical significance for the managers of service providers. Meanwhile, this study also contributes to improving relevant policy. Originality/value –The innovation of this study lies in proposing Service Quality (SVQ) and Service Demand (SVD) as continuous mediators, which have a direct and indirect impact on Supply Performance (SPP).

Date: 2024
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