Pathway for Cultivating Practical Abilities of Intelligent Accounting Talents in Application-Oriented Undergraduate Universities

Xi Zhao, Yanan Wang, Bing Lu and Keming Xu

International Journal of Business and Management, 2025, vol. 20, issue 1, 97

Abstract: The burgeoning digital economy and the incessant transformation and upgradation of industries have precipitated novel demands for the cultivation of accounting professionals. The exigency for intelligent accounting talent has been accentuated by the industry and is increasingly being deliberated upon within the context of the paradigm shift and evolution of accounting education. Application-oriented universities are entrusted with the responsibility of nurturing pragmatic professionals adept at adapting to regional economic exigencies. However, a plethora of contemporary application-oriented universities are confronted with challenges in accounting education, encompassing imprecise talent development objectives, an obsolete curriculum structure, inadequate practical training components, and feeble faculty competencies. In an endeavor to surmount these quandaries, our university has explored a pathway for cultivating the practical abilities of accounting professionals through a paradigm predicated on "digital empowerment, industry-education synergy, and knowledge-action synergy." This paper propounds measures such as digital empowerment, the integration of "Course-Competition-Certification," and industry-education collaboration to nurture intelligent accounting talent that is congruous with the prevailing socioeconomic development.

Date: 2025
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