The Role of Artificial Intelligence in Transforming Physical and Online Fashion Retail: Enhancing Experiences, Driving Sustainability, and Fostering Innovation

Andrew Burnstine

International Journal of Business and Management, 2025, vol. 20, issue 2, 144

Abstract: This study examines the transformative role of artificial intelligence (AI) in revolutionizing the fashion and retail industry, focusing on enhancing consumer experiences, fostering sustainability, and driving innovation in retail. AI’s applications in personalized recommendations, virtual try-ons, and supply chain optimization are explored alongside its societal implications. The integration of sustainability is a key focus, highlighting how AI reduces overproduction, facilitates circular fashion, and fosters conscious consumerism. Case studies such as Nike’s AI-powered retail stores and the Lynn University Surreal Fashion Show illustrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from The Business of Fashion and McKinsey reports, emphasizing trends and challenges shaping AI’s integration into the future of fashion retail.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ijbm/article/download/0/0/51375/55844 (application/pdf)
https://ccsenet.org/journal/index.php/ijbm/article/view/0/51375 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijbmjn:v:20:y:2025:i:2:p:144

Access Statistics for this article

More articles in International Journal of Business and Management from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().