The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan

Bryan H. Chen and Wan-Ching Chiu

International Journal of Marketing Studies, 2018, vol. 10, issue 1, 29-38

Abstract: This study aimed to explore the relationship of consumer attributions, consumer skepticism toward CSR, and its influence on perceived CSR in Taiwan. Final usable questionnaires received from 659 respondents to reach the return rate of 78.8%. After confirming reliability and validity of survey questionnaire, the structural equation modeling was used for tests the model. Results were summarized as follows: (a) value-driven motives are negatively related to CSR skepticism, which was significant; however, the relationship was positive association. (b) CSR skepticism is positively related to ethical responsibility, which was supported. (c) CSR skepticism is negatively related to philanthropic responsibility, which was significant; however, the relationship was positive association. This study may make a positive contribution for business managers to understand the expectations of consumers in Taiwan.

Keywords: corporate social responsibility; consumer attributions; consumer skepticism; perceived CSR (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ijms/article/view/72419/40727 (application/pdf)
http://www.ccsenet.org/journal/index.php/ijms/article/view/72419 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:10:y:2018:i:1:p:29-38

Access Statistics for this article

More articles in International Journal of Marketing Studies from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().