Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education

Mahmud Agel Abu Dalbouh

International Journal of Marketing Studies, 2020, vol. 11, issue 3, 116

Abstract: The purpose of this paper is to investigate the effect of the social-ethics required criteria on electronic promotion activities for higher education in Jordan for last 20 years. More specifically, the study chose the Jordanian higher education sector (JHES). In terms of the methodology of study, the population included (100) managers of universities in Jordan but we choose (90) managers and response rate was (88) managers (98%). The study concluded and explains that electronic promotion activities in private and public sector face a lack of rely criteria dimensions ethically, socially, rapid changes in business environment, competitors, distinctive, customer’s requirements, digital revolution, target market, laws, and economy statue education requirements. The study recommended that Jordanian private higher education sector must be commitment and opt-out by their criteria dimensions in social-ethics parts by electronic promotion activities, competitive situation, develop the methods technological, enhance market share, satisfy the customers, make a marketing research, develop new methods for education sectors and the universities goals of electronic promotion.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:11:y:2020:i:3:p:116

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