Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective

Nidal Ismail Abu-Alkeir

International Journal of Marketing Studies, 2020, vol. 12, issue 2, 127

Abstract: The main objective of the study is to examine the impact factors on consumer’s intention towards purchasing hybrid cars from Arab Buyers perspective. Data were collected from a sample of 200 customers in Amman Capital. The study findings are analyzed by IBM SPSS (v22). After testing the five hypotheses using various techniques, it was found that there is a positive impact of price, Reputation of manufacturer, Fuel economy on purchase intention. It also indicates that there is a negative impact of brand image and safety rating on customer intention towards purchasing electric cars. According to these results, the study suggested several recommendations to sales & marketing managers of electric & hybrid cars to improve buyer intentions by take in consideration the price and fuel economy factors and reinforcement the reputation of manufacturer in their marketing activities.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:12:y:2020:i:2:p:127

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