The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China

Mandy Mok Kim Man and Yace Chen

International Journal of Marketing Studies, 2020, vol. 12, issue 2, 72

Abstract: In recent years, the medical and health system face the stern competition of medical market and patients have more choices to choose the medical services that they want. Improving patients’ satisfaction has become the overall development of hospitals and it is one of the important contents to increase the competitiveness of the markets. This paper provides a further understanding about patient satisfaction by examining the determinants of patients’ satisfaction in the medical industry in China. Service quality and quality of medical environment were tested towards patients’ satisfaction. The results show that quality of service and medical environment have significant positive impacts on patient satisfaction.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:12:y:2020:i:2:p:72

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