Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type

Sarah Frankel, Michelle Childs and Youn-Kyung Kim

International Journal of Marketing Studies, 2021, vol. 13, issue 1, 1

Abstract: Alternative hedonism is an unconventional form of consumerism that offers a middle-ground consumption practice between sustainability and hedonism. Based on a review of the literature, we identified three major themes of alternative hedonism- seeking pleasure from consuming differently, civic responsibility, and voluntary simplicity. This study is designed to determine whether tattoo coverage (none, light, or heavy) and community type (urban, suburban, or rural) have main and interaction effects on alternative hedonism practices such as community engagement, green consumption, shopping small, and holistic wellness. We collected data via online survey from 168 lightly tattooed, 213 heavily tattooed, and 185 non-tattooed individuals. We discuss implications of our findings for both scholars and practitioners.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ijms/article/download/0/0/44560/47032 (application/pdf)
http://www.ccsenet.org/journal/index.php/ijms/article/view/0/44560 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:13:y:2021:i:1:p:1

Access Statistics for this article

More articles in International Journal of Marketing Studies from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().