Public Emotional Response on the Black Lives Matter Movement in the Summer of 2020 as Analyzed Through Twitter

Laura Patnaude, Carolina Vásquez Lomakina, Akshat Patel and Gulhan Bizel

International Journal of Marketing Studies, 2021, vol. 13, issue 1, 69

Abstract: The rapid growth of social media platforms and mobile technology presents the opportunity to analyze the sentiments Tweets express. For this paper, Twitter will be the focus of study related to Black Lives Matter throughout the summer of 2020. In addition, the language and sentiment at that particular time are evaluated to uncover public opinion and track how it changed throughout a season. Although a tweet may be classified as positive or negative, there are key terms and tones used with both classifications. By understanding what makes a tweet positive or negative, the root of public opinion can be identified.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:13:y:2021:i:1:p:69

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