Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic

Eman Wadie Abd El-Halim Afifi

International Journal of Marketing Studies, 2023, vol. 15, issue 1, 59

Abstract: This scientific paper clarifies the most important changes that occurred to the theoretical model of individual behavior when deciding to get vaccinated and to select one of the vaccines offered to him/her during the pandemic period and discusses the ratio of his/her spending on cleaning tools and disinfectants. The study concludes that the mortality ratio to the infection cases follows a seasonal trend that increases in the months of (March – April – May). The educated and most cultured heads of families holding (University Degree – Master’s – PhD) have represented the higher percentage in following the precautionary measures through buying and using disinfectants during the coronavirus pandemic period. There is also interest and keenness to get vaccinated among the high-income groups, and there is no effect of demographic variables under the study on the individuals and their dependents’ infection or the time of infection (before – after) the individual access to vaccination.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:15:y:2023:i:1:p:59

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