Apparel Mass Customization Digital Natives: New Insights into Development and Technology Implementation

Moudi Almousa

International Journal of Marketing Studies, 2023, vol. 15, issue 2, 61

Abstract: Despite advancements in manufacturing and information technologies along with innovative operating models and engineering designs, apparel mass customization (MC) has mostly not lived up to its expectations. The main goal of this study is to explore digital native apparel MC companies and establish relevant insights concerning development and technology implementation. The study starts by facilitating a comprehensive literature review to explore apparel MC and related technologies, combined with exploring its implementation in different successful digital native cases. Following a descriptive-analytical approach, this paper offered insights into current technology implementation and utilization in the apparel MC industry, and then classifies their practices from low to high technology adoption. Moreover, by exploring real world cases, the paper developed insights on technology application of MC, which can guide strategic directions in order to accelerate a successful implementation of MC in the apparel industry.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ijms/article/download/0/0/49510/53474 (application/pdf)
https://ccsenet.org/journal/index.php/ijms/article/view/0/49510 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:15:y:2023:i:2:p:61

Access Statistics for this article

More articles in International Journal of Marketing Studies from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().