Motivating Sales Force: Sayed’s U Theory

Md. Abu Sayed

International Journal of Marketing Studies, 2024, vol. 16, issue 2, 103

Abstract: The myth of the most successful organization may be seriously affected unless there is no robust structure within a large corporate for the steady and strong revenue flow that functions as blood circulating process in the body. Gearing this up on a continuous basis is largely reliant on the motivation of the sales force who are working in the field. This article is centered around how an organization can motivate its sales force; thus, I present Sayed’s U theory. This theory was displayed at the monthly sales conference which led to the boost in the sales and revenue. The application of this theory in the current organization has exhibited an effective result. In today’s world, large corporates can find this theory to be useful in remedying their stress with revenue generation for ultimate sustainability of the business.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:103

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