Effects of Knowledge Management on the Operational Performance of the B&B Industry

Jui-Lung Chen

International Journal of Marketing Studies, 2016, vol. 8, issue 4, 67-76

Abstract: The bed and breakfast (B&B) industry has become a hot tourist and leisure industry in recent years. As consumers pay attention to vacation, there has been increasing competition in the B&B industry. The industry needs to change the traditional management ideas and achieve sustainability through strategic management. Buttressed by the information technology, knowledge management takes the generation, application and consumption of knowledge and information as main resources and features zero consumption, instant sharing and sustainability. With the constant renewal of the information technology and the rapid development of the Internet network, knowledge management has imposed tremendous challenge on the B&B industry and played a key role in the operation of the industry. This study aims to explore the effects of knowledge management on operational performance in the B&B industry. The research results can serve as strategic suggestions and reference for the practitioners of the industry in their operation and management.

Keywords: B&B industry; knowledge management; operational performance (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.ccsenet.org/journal/index.php/ijms/article/view/61831/33172 (application/pdf)
http://www.ccsenet.org/journal/index.php/ijms/article/view/61831 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:8:y:2016:i:4:p:67-76

Access Statistics for this article

More articles in International Journal of Marketing Studies from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().