E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects

Najah Hassan Salamah

International Journal of Marketing Studies, 2017, vol. 9, issue 1, 65-72

Abstract: This study aimed to highlight the concepts of e-marketing through social networking sites and its role in the enhancement of small business projects; and the extent to which it is effective for proprietors of such projects. Questionnaire technique was used for collecting data from large number of individuals. Analysis of data was performed by using the analytic and descriptive approaches. The population was comprised of some directors of the small business projects in the Kingdom of Saudi Arabia. The study evaluated that there is a general recognition for the significance of using social networking sites in marketing. To advertise the products and services of the small business projects in consideration with social media sites as a modern method for e-marketing together with its widespread application, it is essential to utilize the need for taking advantage from the revolution of social networking sites in marketing sector. Doing so will give attention to creative activities related to the sorts of such small projects, and attempt to know continuously the latest electronic applications. The retrieved outcomes of the study demonstrate that how e-marketing and social networking sites support small business projects and identify the major obstacles faced by the proprietors in Saudi Arabia.

Keywords: e-marketing; social networking sites; small business projects; Kingdom of Saudi Arabia (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:9:y:2017:i:1:p:65-72

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