Medical and Wellness Tourism Challenges in Dead Sea Spas from Tourists¡¯ Point of View

Jamil Samawi

International Journal of Marketing Studies, 2017, vol. 9, issue 5, 145-157

Abstract: This study aims at defining the medical tourism marketing obstacles and challenges facing Spas in the Dead Sea from the tourists¡¯ point of view. The study sample consists of 86 Jordanian tourists and Arab Countries citizens. The researcher used the analytical descriptive method. Medical tourism marketing scale has been adopted and developed from the relevant previous studies. The study suggests that the medical tourism marketing facing the Spas in the Dead Sea Region from the tourists¡¯ point of view are medium, and there is no statistically significant differences ascribed to gender and educational levels variables.

Keywords: marketing; medical and wellness tourism; Dead Sea; River Jordan; Jordan; tourism accommodation; environmental issues (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:9:y:2017:i:5:p:145-157

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