Impact of TV Advertising on Children¡¯s Food Choices

Ayda Sabaghzadeh Tousi and Zelha Altinkaya

International Journal of Marketing Studies, 2017, vol. 9, issue 6, 24-30

Abstract: This research emphasizes on the impact of TV advertising on children¡¯s food choices. For this reason, a questionnaire was prepared and focused on Food Advertisement, TV Advertisement, School Advertisement, Musical Advertisement, Children¡¯s Consumption Attitudes and analysis children¡¯s opinions who are aging from 8 to 11 years old from primary school. In a college in Avcilar¡ªIstanbul was chosen for the survey area. This study is proposed to discover the effect of TV food advertising on children as a target group. This survey will make use of statistical techniques Hypothesis was conveyed to show the significance ANOVA and factor analysis used. Also, SPSS statistical tool used for analyzing hypothesis. Results show that all of the four factors, food advertisement, TV advertisement, musical advertisement and musical advertisement affects the children¡¯s food consumption behavior, the results emphasis on the reality of this hypothesis and its true, and importance of it and also show that in this research obtained the result which wanted. However, regression equation can be used to estimate. In this case, according to regression analysis, TV Advertisement and Musical Advertising can be used to estimate children¡¯s food consumption behavior scores.

Keywords: food advertisement; TV advertisement; school advertisement; musical advertisement; children¡¯s consumption attitudes; consumer purchasing; advertising industry; food industry (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijmsjn:v:9:y:2017:i:6:p:24-30

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