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Impact of Media on Development of Eating Disorders in Young Females of Pakistan

Zain-Ul- Abideen, Abdul Latif, Shanza Khan and Waqas Farooq

International Journal of Psychological Studies, 2011, vol. 3, issue 1, 122

Abstract: This study examines the impact of media on development of eating disorders in young females of Pakistan byanalyzing eating disorder, weight-related issues and critically evaluating the factors, which lead to the eatingdisorder in females. Based on study, it is suggested that the occurrence of eating disorders and the number ofyoung females who employ weight loss endeavors are increasing at an alarming rate. Efforts directed toward theimpediment of eating disorders are needed to invalidate this tendency. Suggestions for future research includestandardization of procedure. An empirical base to support the use of proposed factors; more sustained, stepwiseresearch analyzing the eating disorder in females and rigorous programs that have sufficiently large sample sizesand lengthy follow-up periods to detect effects, will be more informative. Recommendations are proposed forhealth care providers and marketers to help prevent both chubbiness and eating disorders among young females.These recommendations put great emphasis on the importance of helping young females and their families, for asustained behavioral change.

Date: 2011
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