Environmental Psychology and Product Design

Rudin Beka

International Journal of Psychological Studies, 2016, vol. 8, issue 2, 1

Abstract: The paper studies product design components from the human-environmental relationship perspective. Stimulus responses and customer attitude towards environmental cues are of main interest to marketers and space designers. Findings suggest that a combination of different design elements, such as functional, aesthetic and symbolic impression design influence people behavior and have a direct impact on brand image and product success. The study is a conceptual paper and aims to discuss previous theories, methodologies and applications used in real-world settings regarding the interaction between design and consumer behavior.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijpsjl:v:8:y:2016:i:2:p:1

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