Romantic Priming Effects on the Social Desirability and Hireability of Self-Promoting Women

Samantha Douglas and Juanita Cole

International Journal of Psychological Studies, 2016, vol. 8, issue 4, 121

Abstract: The present study examined the effects of romantic and intelligence priming on the social-desirability and hireability of self-promoting and communal female job applicants. Participants were first primed with either romantic or intelligence related images and then asked to evaluate the social-desirability and hireability of three female job applicants. These job applicants were self-promoting and competent, communal and competent, or communal and not competent. After rating the job applicants, participants were reprimed and asked to complete a scale measuring career aspiration. Results revealed that participants rated the self-promoting applicant as more hirable than the communal applicants. In contrast, the communal and competent applicant was rated more socially desirable than the self-promoting applicant. No effect of priming on participants’ career aspiration or applicants’ social-desirability or hireability was found. However, there was a marginally significant relationship between participant gender and first choice to hire.

Date: 2016
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/ijps/article/download/63421/34588 (application/pdf)
https://ccsenet.org/journal/index.php/ijps/article/view/63421 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:ijpsjl:v:8:y:2016:i:4:p:121

Access Statistics for this article

More articles in International Journal of Psychological Studies from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().