Social Issue Marketing Effects on Food Purchases by College Students

Paul Dawson, Rose Martinez-Dawson, Wallker Beasley, Sophie Bignonette, Anabel Carroll, Amandine Courbon, Haley Johnson, Ava Mancini, Shreya Santhanam, Emily Skillman, Anna Stengel, Emma Stopka, Rachel Stratton, Ashlyn Thomas and Sarah Tietz

Journal of Food Research, 2025, vol. 14, issue 2, 12

Abstract: College student opinions and purchase patterns on social issue (“woke”) advertising were determined using an online survey. Demographic information including gender and political affiliation were collected along with general questions on opinions on social issue marketing and specific questions related to liberal- and conservative-leaning advertisements. The student population surveyed was predominantly Caucasian (88%) and female (68%) but was more evenly distributed across political affiliation. College student were unlikely to let allow social issue marketing to affect their purchasing patterns and due to the some mixed responses to liberal and conservative-leaning marketing, the effectiveness of social-issue marketing was limited.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ccsenet.org/journal/index.php/jfr/article/download/0/0/51165/55534 (application/pdf)
https://ccsenet.org/journal/index.php/jfr/article/view/0/51165 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:jfrjnl:v:14:y:2025:i:2:p:12

Access Statistics for this article

More articles in Journal of Food Research from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().