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Digital Entrepreneurship Perspective of Smart Organization and Technological Innovation: A Conceptual Model

Mushira A. Eneizat and Mohammed Mufaddy Al-Kasasbeh

Journal of Management and Sustainability, 2021, vol. 11, issue 2, 32

Abstract: To be successful in today’s rapid and increasing changes, innovation is the only option for maintaining growth and competitiveness. Organizations actually need to become “smart” to confront the growing customer needs, and changing markets. Digital entrepreneurship (DE) is perceived as a key pillar for innovation. However, there are a number of concerns surrounding smart organization (SO), DE, and technological innovation (TI), and how they are related is complex and important to understand in this digital age. While the extant literature presents several models for innovation, however, these studies are considered to be incomplete as they do not emphasize the relation between these variables. Based on conducting a deep literature review, this study proposes a conceptual model for SO focusing on TI (i.e., Product and process). This integrated model argues that SO’s components namely business intelligence, creative orientation, environment understanding, adaptation, and continuous learning significantly contribute to TI. In addition, it proposes that DE mediates the relationship between the SO and TI. Hypotheses development and suggesting further areas of research are discussed.

Date: 2021
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