University Students' Perceptions of Social Responsibility Initiatives by Universities in Pakistan

Imran Ali and Murad Ali

Journal of Sustainable Development, 2016, vol. 9, issue 5, 130

Abstract: Despite of all recent developments towards the concept of corporate social responsibility (CSR), its significance is still under-emphasized. The research community still realizes the importance of CSR for the uplifting social well being and reducing vulnerabilities by increasing natural disasters. Academic institutions can also play a very important role to promote the spirit of social responsibility among student – the future business leaders. The objective of this study is to measure university student’s perceptions and level of awareness towards socially responsible actions undertaken by universities in Pakistan. An exhaustive survey is conducted to collect data regarding student’s perceptions towards nature and level of CSR actions performed by universities in Pakistan. The result shows that the student pays great attention to socially responsible initiatives taken by universities. Such activities also develop a socially responsible attitude among students which is very important for developing responsible business leaders. The applications and implications of this research are also discussed in detail.

Date: 2016
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