E-shopping: an Analysis of the Technology Acceptance Model

Weng Marc Lim and Ding Hooi Ting

Modern Applied Science, 2012, vol. 6, issue 4, 49

Abstract: One of the continuing issues in the management of information technologies is the difficulty of identifying significant factors that influences consumers to accept and make use of systems developed and implemented by others. Existing studies have employed the technology acceptance model (TAM) to address this issue and the model has now become one of the most widely used models in information technology. However, an exhaustive review of the literature suggest that findings of TAM relationships are not borne out in all studies - there remains a wide variation of predicted effects in various studies with different types of users and systems. While there are existing studies concentrated on online shopping globally, many conclude with calls for a closer examination of online shopping intentions in specific countries, typically those in developing and less developed countries. Online shopping remains in the early stage of development in Malaysia. Little is known about the acceptance of online shopping and the factors which influence this behaviour. This study attempts to fill in this gap by providing insights on how consumers form their attitudes and online shopping intentions to the existing literature and managerial implications for online shopping retailers and marketers on how best to serve and attract consumers to shop online via the management of online shopping technologies.

Date: 2012
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://ccsenet.org/journal/index.php/mas/article/download/14517/10646 (application/pdf)
https://ccsenet.org/journal/index.php/mas/article/view/14517 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ibn:masjnl:v:6:y:2012:i:4:p:49

Access Statistics for this article

More articles in Modern Applied Science from Canadian Center of Science and Education Contact information at EDIRC.
Bibliographic data for series maintained by Canadian Center of Science and Education ().