Presenting a Fuzzy System for Identifying Persian Advertising Websites

Hamed Jelodar, Seyed Javad Mirabedini and Ali Haroonabadi

Modern Applied Science, 2015, vol. 9, issue 1, 129

Abstract: Online advertisement is a cheap and powerful tool which has targeted internet users. At the moment there is a multibillion dollar market for online advertising which is the main income of some popular websites. Some people use this cheap tool to achieve their personal goals i.e. they use incorrect advertisement techniques. For instance a user refers to Bing search engine and tries to search “Photoshop software download†. The question is whether the returned results are related to the searched sentence or not. Unfortunately, there are some advertisement websites which use phony techniques (such as using fake key words) to attract users to their websites. Consequently, the user is not able to find his desired webpage and lose his time. In this paper Persian websites are investigated. A fuzzy system is proposed which performs identification and analysis of websites using two parameters; “url feature†and “number of important key words†.Â

Date: 2015
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