Gu Ailing Eileen a Comparative Study on Media Reporting Agenda and Microblog Agenda – Take the Original Report of Xinhua News Agency and the Hot Search Terms on Weibo, for Example

Yunning Wang and Hanyue Sha

Public Administration Research, 2023, vol. 12, issue 1, 53

Abstract: During the 2022 Beijing Winter Olympic Games, the Olympic champion Gu Ailing Eileen became popular and gained a lot of attention in the Chinese and foreign media. With the rise of popularity and influenced by online public opinion, Gu Ailing Eileen's nationality and excellent academic performance have triggered scrambling media reports, which has become a typical case of the dilemma of public crisis communication and public discussion in China. Based on the agenda theory, the paper makes a comparative study on the relevant entries and news content based on Gu Ailing in Sina Weibo and Xinhua News Agency, and tries to explore the differences in the relationship between them from the perspective of the agenda.

Date: 2023
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