WEB-Marketing Strategy for SMEs

Luminița Pistol (), Manuela Epure and Rocsana BUCEA-MANEA-ȚONIȘ ()
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Luminița Pistol: Spiru Haret University, Bucharest
Rocsana BUCEA-MANEA-ȚONIȘ: Spiru Haret University, Bucharest
Authors registered in the RePEc Author Service: Rocsana Bucea-Manea-Tonis

International Conference on Economic Sciences and Business Administration, 2016, vol. 3, issue 1, 128-137

Abstract: Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME’s online portal). The literature review shows that without WEB-marketing techinques the company and its services remains unknown. The portal developement makes use of web 3.0 tools, such as bootstap technology, open source software and paradigm and cloud services - Qlik Sense business intelligence (BI). The BI interface offer wide capabilities of data extracting, manipulation and complex analyzes

Keywords: e-marketing; pillars of internationalization strategy; SMEs (search for similar items in EconPapers)
JEL-codes: M15 O31 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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