Factors Influencing the Students’ Choice of Accounting as a Major

Sharifah Sabrina Syed Ali and Michael Tinggi

The IUP Journal of Accounting Research and Audit Practices, 2013, vol. XII, issue 4, 25-42

Abstract: Universiti Malaysia Sarawak (UNIMAS) introduced a new program named Bachelor of Accountancy in September 2012. It would be interesting to find out what had influenced the students to accept the offer of accounting as a major. Thus, the objective of this study is to identify the factors related to the choice of students in accepting the offer of accounting program in UNIMAS. The study examines the influence of variables such as past achievements, personal interest, job prospect, family members and peers, and media on students’ decision to accept the offer of accounting program, by analyzing the first batch of accounting students in UNIMAS. The findings reveal that only job prospect has a significant influence over the students’ decision to opt for accounting as a major.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:icf:icfjar:v:12:y:2013:i:4:p:25-42

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