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Mango Exports—Trends and Strategies

A Reddy ()

The IUP Journal of Managerial Economics, 2005, vol. III, issue 4, 17-27

Abstract: Mango an important fruit crop in India, which accounts for about 45% of the world production, but fresh mango exports constitute only 8% of world output. The mango pulp exports and other mango processed product exports, are rising, in recent years. The paper identifies that India is having comparative advantage in exporting mangoes to Dubai and UK. The mango pulp exports are faced with stringent regulations such as Hazard Analysis Critical Control Point (HACCP), India needs to adopt these standards in an organized manner to meet the high value export demand. The recent development of Agro-Export Zones (AEZs) performance is also examined in this study. The study finds out that out of the ten mango AEZs performance, some of them are not up to the mark. The performance on the side of government agencies is quite good, but the participation of entrepreneurs and farmers is lagging the overall performance of these AEZs. There is a greater need to encourage entrepreneurs and farmers to participate in AEZs activities through development of India unique processed products, which add value to the farmers’ produce at international markets

Date: 2005
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