Banking Services and Customer Satisfaction: A Study on Banks in Belgaum District, Karnataka
A S Shiralshetti and
J K Bagewadi
The IUP Journal of Managerial Economics, 2011, vol. IX, issue 2, 56-68
In banking, quality of customer service plays a crucial role in the context of sustained business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good quality of services. In the present paper, an attempt has been made to ascertain the level of satisfaction of customers as regards banking services in Belgaum District in Karnataka. It highlights the banks’ marketing strategies. The satisfaction level of the customers has been measured and the varieties of new services which influence the satisfaction level of the customers have been analyzed. The level of customer service and satisfaction has been determined with the varieties of services provided by the banks in Belgaum District.
References: Add references at CitEc
Citations Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:icf:icfjme:v:09:y:2011:i:2:p:56-68
Access Statistics for this article
More articles in The IUP Journal of Managerial Economics from IUP Publications
Series data maintained by G R K Murty ().