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Banking Services and Customer Satisfaction: A Study on Banks in Belgaum District, Karnataka

A S Shiralshetti and J K Bagewadi

The IUP Journal of Managerial Economics, 2011, vol. IX, issue 2, 56-68

Abstract: In banking, quality of customer service plays a crucial role in the context of sustained business growth. The relationship between a bank and its customers must be a permanent and enduring one, which needs to be maintained with good quality of services. In the present paper, an attempt has been made to ascertain the level of satisfaction of customers as regards banking services in Belgaum District in Karnataka. It highlights the banks’ marketing strategies. The satisfaction level of the customers has been measured and the varieties of new services which influence the satisfaction level of the customers have been analyzed. The level of customer service and satisfaction has been determined with the varieties of services provided by the banks in Belgaum District.

Date: 2011
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Handle: RePEc:icf:icfjme:v:09:y:2011:i:2:p:56-68