The US Hispanic Consumers’ Perception Towards Buying Country of Origin Labeled Ethnic Produce

Ramu Govindasamy, Venkata Puduri and James E Simon

The IUP Journal of Management Research, 2012, vol. XI, issue 2, 50-64

Abstract: Hispanic population is the fastest growing minority group in the US. The growing Hispanic immigrant population also brings a niche demand for familiar foods from their homeland. This community is diverse, coming from many different countries and regions, each with their unique foods, spices and flavors. The rapid expansion of Hispanic ethnic population presents significant opportunities for country of origin produce. The paper attempts to document the socioeconomic characteristics of Hispanic ethnic consumers and their preferences for Country of Origin Labeled (COOL) produce.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:icf:icfjmr:v:xi:y:2012:i:2:p:50-64

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