EMPRENDIMIENTO: PERSPECTIVA CUBANA EN LA CREACIÓN DE EMPRESAS FAMILIARES / ENTREPRENEURSHIP: CUBAN PERSPECTIVE ON THE CREATION OF FAMILY BUSINESSES

Yahilina Silveira-Pérez (), Dainelis Cabeza-Pullés () and Virginia Fernández-Pérez ()
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Yahilina Silveira-Pérez: Universidad Tecnológica Equinoccial (Ecuador)
Dainelis Cabeza-Pullés: Universidad de Granada (España)
Virginia Fernández-Pérez: Universidad de Granada (España)

European Research on Management and Business Economics (ERMBE), 2016, vol. 22, issue 2, 70-77

Abstract: El trabajo analiza las características de los emprendimientos del sector no estatal cubano en el servicio de alojamiento turístico y sus efectos sobre las valoraciones de los clientes internacionales. Los datos provienen de una muestra aleatoria simple para arrendadores (90 emprendedores) y de un muestreo no probabilístico para 184 clientes internacionales. Para el análisis se utilizó una aproximación descriptiva, el análisis de conglomerados jerárquicos y el análisis de la varianza. Las conclusiones muestran que los arrendadores cubanos no estatales pueden considerarse emprendedores y constituyen una competencia para las instalaciones turísticas estatales. Su mayor intención emprendedora no viene condicionada por sus variables sociodemográficas o culturales, sino por las percepciones de sí mismo como emprendedor y su profesionalidad, que contribuye a la fidelización de los clientes. Ofrecemos información a la gestión empresarial del sector turístico cubano abordando una nueva perspectiva de gestión no estatal que constituye una novedad para la literatura / This work is to study how the Cuban entrepreneurship in the non-state sector service tourist accommodation and their effects on the valuations of international clients who use them. The data comes from a simple random sample for landlords (90 entrepreneurs) and a non-probability sampling for 184 international customers. A descriptive approach, hierarchical cluster analysis and analysis of variance was used to achieve our goals. The findings show that non-state landlords can be considered Cuban entrepreneurs and constitute a competition for tourist accommodation facilities state. However, most entrepreneurial intention is not conditioned by their sociodemographic and cultural variables, but rather by perceptions of their own as an entrepreneur and professionalism to provide the service, which also is appreciated by customers and contributes to their loyalty. We offer information to business management Cuban tourism sector and a new state management perspective not addressed, constituting a novelty in the research literature

Keywords: Emprendedor; Creación de empresas; Turismo; Empresas familiares; Entrepreneur; Entrepreneurship; Tourism; Family businesses (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2016
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