 AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECTON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTSHendra Riofita ()
Journal of Islamic Monetary Economics and Finance, 2024, vol. 10, issue 4, 735-758 Abstract: WTo support the role of digital transaction in improving the growth of economy, the effect of Islamic digital payments on Muslim customer purchase decision on Micro, Small and Medium Enterprises’ (MSMEs) products should be augmented. This study employs a modified Technology acceptance Model (TAM) to examine whether perceived values mediate or augment the effect of Islamic digital payments on purchase decisions of MSMEs’ products. Using data gathered from 477 respondents, we find that the perceived values do augment Islamic digital payment effect on Muslim customer purchase decision on MSMEs products. However, their augmentation for the case of cash payments is absent. In other words, Islamic digital payments and perceived values are together the predictors of Muslim customer purchase decision while cash payments are not. We also note that the Islamic digital payments are the predictor of perceived values. Keywords: Islam; Digital payment; Cash payment; Purchase decision; MSMEs (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:idn:jimfjn:v:10:y:2024:i:4e:p:735-758 Access Statistics for this article Journal of Islamic Monetary Economics and Finance is currently edited by Dr. Ali Sakti More articles in Journal of Islamic Monetary Economics and Finance from Bank Indonesia Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.