CONSUMERS’ BEHAVIOURAL INTENTION TO ADOPT SHARI’AH-COMPLIANT DIGITAL GOLD PLATFORM IN MALAYSIA: EXTENSION OF UTAUT MODEL

Nur Hazirah binti Hamdan (), Salina binti Kassim (), Nik Hadiyan Nik Azman () and Noor Amira Syazwani Binti Abd Rahman ()
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Nur Hazirah binti Hamdan: Universiti Teknologi MARA Pahang, Malaysia
Salina binti Kassim: International Islamic University Malaysia, Malaysia
Nik Hadiyan Nik Azman: Universiti Sains Malaysia, Malaysia
Noor Amira Syazwani Binti Abd Rahman: Universiti Teknologi MARA Pahang, Malaysia

Journal of Islamic Monetary Economics and Finance, 2025, vol. 11, issue 1, 35-62

Abstract: The advancement of technology has resulted in the emergence of digital platforms, such as digital gold platforms, as alternative channels for retail investment. In this study, we investigate factors that influence consumers’ behavioural intentions towards a Shari’ah-compliant digital gold platform in Malaysia. The study incorporates trust and Shari’ah-compliance as constructs in the extended UTAUT model. Gathering data from 130 respondents and applying SmartPLS 4.0 for data analysis, the study documents the significance of performance expectancy, effort expectancy, trust, and Shari’ah-compliance. Meanwhile, facilitating conditions and social influence turn out to be insignificant. The study notes that feeling safe, secure, and transparent as well as having Shari’ah-compliant features are crucial factors that influence consumer intention to adopt the Shari’ah-compliant digital gold platform in Malaysia. It is also critical to be aware of the services provided by Shari’ah-compliant providers and financial institutions by utilising the social network within the Shari’ah-compliant finance sphere.

Keywords: Consumers’ behavioural intention; Shari’ah-compliant digital gold platform; UTAUT model (search for similar items in EconPapers)
JEL-codes: G24 G40 L24 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:idn:jimfjn:v:11:y:2025:i:1c:p:35-62

DOI: 10.21098/jimf.v11i1.2035

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