THE ROLE OF HALAL CERTIFICATION ON PURCHASE INTENTION TOWARDS FOOD PRODUCTS FROM MENA COUNTRIES: A SEM STUDY

Firdaus Fanny Putera Perdana (), Muhammad Tahir Jan (), Remzi Altunisik (), Irwandi Jaswir () and Betania Kartika ()
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Firdaus Fanny Putera Perdana: International Islamic University Malaysia
Muhammad Tahir Jan: International Islamic University Malaysia
Remzi Altunisik: Sakarya University
Irwandi Jaswir: International Islamic University Malaysia
Betania Kartika: International Islamic University Malaysia

Journal of Islamic Monetary Economics and Finance, 2019, vol. 5, issue 1, 63-88

Abstract: Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Halal certification studies in the MENA region are found to be quite minimal to non-existent. The paper is designated to analyze the effects of Halal certification towards the purchase intention of Muslim consumers on food products from Muslim majority countries in the MENA countries. Theory of Planned Behavior (TPB) was used as a platform to predict the consumers’ intention to purchase the Halal certified products. A self-administered questionnaire was selected as a method and the respondents are the Muslim consumers living in certain areas of Klang Valley, Malaysia. Five hundred questionnaires were distributed, and 417 questionnaires were considered usable. Structural Equation Modeling (SEM) was used as a method in this research. Attitude, Subjective Norm, and Perceived Behavioral Control showed a strong correlation with Purchase Intention and the results were statistically significant at p

Keywords: Halal Certification; Islamic Marketing; Muslim Consumers; Consumer Behavior; Middle East; North Africa; Food Products (search for similar items in EconPapers)
JEL-codes: G18 G21 G28 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:idn:jimfjn:v:5:y:2019:i:1d:p:63-88

DOI: 10.21098/jimf.v5i1.1048

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