MUSLIM WOMEN SWITCHING INTENTION TO HALAL COSMETIC: PUSH-PULL-MOORING MODEL APPLICATION

Galuh Tri Pambekti (), Septy Setia Nugraha () and Rizaldi Yusfiarto ()
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Galuh Tri Pambekti: UIN Sunan Kalijaga Yogyakarta, Indonesia
Septy Setia Nugraha: Diponegoro University, Indonesia
Rizaldi Yusfiarto: UIN Sunan Kalijaga Yogyakarta, Indonesia

Journal of Islamic Monetary Economics and Finance, 2023, vol. 9, issue 2, 337-360

Abstract: This study focuses on the factors that contribute to switching intentions from non-halal cosmetics to halal cosmetics by Muslim women in Indonesia. Using a questionnaire and purposive sampling, we compile data from a total of 236 women who use halal cosmetics and then apply the PLS-SEM for data analysis. The results show that the pull effect significantly affects Muslim women’s intention to switch to halal cosmetics and is moderated negatively by switching costs. By contrast, the push effect doesn’t significantly affect the intention to switch to halal cosmetics. In addition, halal awareness and switching costs directly affect Muslim women’s switching intentions from non-halal to halal cosmetics.

Keywords: Halal cosmetic; Push-pull-mooring; Switching intention (search for similar items in EconPapers)
JEL-codes: D19 G41 J16 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:idn:jimfjn:v:9:y:2023:i:2g:p:337-360

DOI: 10.21098/jimf.v9i2.1633

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