Strategic and Tactic Tasks of Beveregies Trade Organization on Petrolium Stations

Pyatnitskaya Galina T. () and Raksha Natalya V.
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Pyatnitskaya Galina T.: Kyiv National University of Trade and Economy
Raksha Natalya V.: Kyiv National University of Trade and Economy

Business Inform, 2012, issue 10, 139_144

Abstract: Is analised the structure of trade chain, which is doing trade of beveregies in Ukraine. The result of investigation characteristics of trading beverages in petrolium stations in Ukraine identifies strategic and tactical tasks, which will be directed on improving the efficiency of its organization.

Keywords: trade; beveregies; petrolium station; strategic and tactical objectives; brand; price; assortiment; demand and marketing policy (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2012:i:10:p:139_144

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