Elements of the mechanism of the interaction subject in channel of the marketing

Shtal Tatyana V. () and Dobroskok Yuliya B. ()
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Shtal Tatyana V.: Kharkiv State University of Food Technology and Trade
Dobroskok Yuliya B.: Kharkiv State University of Food Technology and Trade

Business Inform, 2012, issue 10, 17_22

Abstract: In article are considered theoretical and methodical aspects of the use of marketing the interaction when marketing system management of the enterprise. The main attention is spared separation mechanism element of the interaction subject (the business structures) in channel of the marketing, building to models of the interpersonal interaction subject systems of the marketing, by separations level cooperation business-subject. Given feature organizing strategy, chosen with provision for nature and dynamic of the interaction in channel of the marketing.

Keywords: marketing the interaction; mechanism of the interaction; channels of the marketing; system of the marketing; strategies of the interpersonal interaction; competitiveness of the enterprise (search for similar items in EconPapers)
Date: 2012
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