Marketing Management for Innovation Products like one of the Aspects in Providing the Competitive Ability for Enterprises

Dzhemelinskaya Lesya V. ()
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Dzhemelinskaya Lesya V.: National Technical University of Ukraine "Kyiv Polytechnic Institute"

Business Inform, 2012, issue 10, 244_248

Abstract: It was elaborated the model of process marketing management innovation products with using subjects of industrial property on enterprise level. This model allows raising competitive ability for products with calculation management functions of marketing and innovation activity. It helps to define the competitive advantages and to conduct this process on the industrial level and on the level of realization innovation products with using of modern management conceptions.

Keywords: enterprise; innovation activity; marketing; management; innovation production; competitive ability of products (search for similar items in EconPapers)
Date: 2012
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