Economic Ground of Efficiency of Publicity Campaign

Agarkova Anna A. ()
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Agarkova Anna A.: Kharkiv University of Humanities

Business Inform, 2012, issue 10, 275_277

Abstract: The methods of measuring of efficiency of publicity campaign of enterprise are examined in the article, and also problems are related to the legal adjusting of publicity activity in Ukraine. Basic difficulties are selected in connection with the use each of methods of determination of efficiency of publicity campaign. Basic indexes which characterize efficiency of publicity campaign are exposed in the article. Incentive reasons, which compel a potential buyer with kindness to react on what an advertiser wants to obtain, are examined.

Keywords: publicity activity; management; publicity campaign; efficiency of of publicity campaign of enterprise (search for similar items in EconPapers)
Date: 2012
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