Marketing Optimization for B2B Market

Kaynova Tatyana V. ()
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Kaynova Tatyana V.: Kharkiv National University of Economics

Business Inform, 2012, issue 11, 263_266

Abstract: The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.

Keywords: marketing; B2B market; loyalty; loyalty program (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2012:i:11:p:263_266

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