The Essence of the Impact of Investing in Commodity Innovates Modern Enterprise

Telishevskaya Lidiya I. and Kalinina Tamara Ye.
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Telishevskaya Lidiya I.: Kharkiv National University of Construction Engineering and Architecture
Kalinina Tamara Ye.: Kharkiv National University of Economics

Business Inform, 2012, issue 12, 207_209

Abstract: The article discusses the basic question of terminological reasoning concepts "product policy" and "commodity innovation policy", the main stages of its relationship with the product innovation and the process of investing. It is also described the main components of investment, contributing to the formation of product strategy for the company.

Keywords: product policy; product innovation policy; product; innovative project; investment; innovation development (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:idp:bizinf:y:2012:i:12:p:207_209

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