Areas of Improvement Model of Corporate Culture in the Bank

Izyumtseva Natalya V. () and Kalmykova Olga N. ()
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Izyumtseva Natalya V.: Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine
Kalmykova Olga N.: Kharkiv Institute of Banking of the University of Banking of the National Bank of Ukraine

Business Inform, 2012, issue 12, 275_279

Abstract: The article analyzes trends improve existing models in modern corporate culture, customer focused and the ways to improve their practical use in the realities of today. Now corporate culture - a system of values and beliefs that divides every employee of the company and includes his behavior, determines the nature of life of any organization. Bank must have a purpose - to determine the scope of the formation of corporate culture, the mechanism of which will work effectively and unite employees around goals. This article also conducted a survey among employees at all outlets of management attention to corporate culture, incentive system employees and the overall assessment of corporate culture institutions. For the successful management of the chosen model (customer oriented), you must enter a transparent assessment of the effectiveness of the organization\'s culture. Only effective implementation of proper corporate governance model and focused supervision and evaluation of its effectiveness is the key to the successful functioning of the banking institutions in general.

Keywords: corporate culture; elements of corporate culture; motivation; profit (search for similar items in EconPapers)
Date: 2012
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